The North Face is Watching You
You remember that scene in Minority Report where Tom Cruise is walking through the mall and all these advertisments are tailored specifically for him? Well, yuppie clothing manufacturer The North Face looks as though its going to try something similar:
Advertisers have long been intrigued by the promise of cellphones, because they live in people’s pockets and send signals about shoppers’ locations. The dream has been to send people ads tailored to their location, like a coupon for a cappuccino when passing a coffee shop.
Despite the hype, few cellphone owners have received such ads. This year, that may change, analysts say, as companies like the North Face embrace location-based mobile ads.